Contemporary Research in E-Marketing, Volume 2 - Krishnamurthy, Sandeep
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This work offers a compilation of inter-disciplinary chapters on the topic of e-marketing. It offers a set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature.

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This work offers a compilation of inter-disciplinary chapters on the topic of e-marketing. It offers a set of chapters that use different perspectives, theories and research methodologies to enrich the burgeoning e-marketing literature.
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