Richard Pettinger

Contemporary Strategic Management

• Gebundenes Buch

Produktbeschreibung

A coherent summary of theory and a route map through practical strategic management which will be very useful for students'. Alison Dean, Canterbury School of Business, University of Kent.
Contemporary Strategic Management uses up-to-date organizations and situations such as Barbie, Rebuilding Iraq, Easy Jet and McDonalds to emphasise the practical side of strategy, while at the same time illustrating the theoretical issues involved.
Richard Pettinger discusses strategic analysis and choice, strategic failures and successes, investment appraisals, ethics, implementation and the development of strategic management from a managerial perspective. This approach will appeal especially to MBA and final year management students who appreciate the 'hands on' feel of the text.
- Over 150 'Contemporary Insights' using organizations and situations to demonstrate strategy in practice.
- End of chapter 'Work Assignments/Discussion Questions' to assess learning and encourage debate.
- As an experienced business author, Pettinger has a warm, persuasive and student friendly style making this text accessible, appealing and well structured.
Visit the companion website at www.palgrave.com/business/pettinger/strategy which offers guidance on building a course around the text, answers to questions, further discussion questions and powerpoint slides.
Author Biography
RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/pettinger/index.asp

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Produktdetails

• Verlag: Macmillan Education
• 2004
• Seitenzahl: 520
• Erscheinungstermin: 4. März 2004
• Englisch
• Abmessung: 248mm x 189mm x 31mm
• Gewicht: 1040g
• ISBN-13: 9781403913272
• ISBN-10: 1403913277
• Artikelnr.: 13641810

Autorenporträt

RICHARD PETTINGER is an experienced business author. He teaches a wide range of courses, including strategic management, at the Management Studies Centre, University College London and is also an active Management Consultant.

Inhaltsangabe

Preface.- PART ONE: THE CONTEXT AND ENVIRONMENT OF STRATEGIC MANAGEMENT.- Introduction.- Strategic Thinking.- The Nature of Competition.- Analysing the Environment.- The Foundations of Competitive Strategy.- PART TWO: STRATEGIC MANAGEMENT IN PRACTICE.- Strategic Management in Practice.- Investment Appraisal.- Strategic Management of Market Segments.- Strategic Management of Customers and Clients.- Strategic Management of Products and Services.- PART THREE: THE DEVELOPMENT OF STRATEGIC MANAGEMENT.- Managing Change.- Strategic Management and Organisation Structure.- Strategic Approaches to Risk Management.- Strategic Management and Ethics.- Strategic Performance Management.- PART FOUR: ENDURING PRIORITIES IN STRATEGIC MANAGEMENT.- Leadership.- Organisation Development.- Strategic Management Development.- Strategic Management and Globalisation.- The Strategic Management of Public Services.- Conclusions.- Bibliography.