A significantly updated new edition of one of the world's leading strategy textbooksNow includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions. Features a new two-colour design throughout with high-spec artwork. Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these. Combines Grants renowned rigorous approach to business strategy analysis with lively examples of current practice. Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students.
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: thorough coverage of internet-based strategies fresh examples of resource-based competitive advantage improved online resources additional case illustrations in every chapter new self study questions.Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with: thorough coverage of internet-based strategies fresh examples of resource-based competitive advantage improved online resources additional case illustrations in every chapter new self study questions.Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor's Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.
'Grant's Contemporary Strategy Analysis provides a comprehensive and practical review of all the key strategy topics, from analysing internal resources and capabilities to competitive advantage in mature industries. It provides a detailed and pragmatic overview, ideal for my Strategy Exec MBA module, with numerous practical case studies making it a must have for both past graduates and industry practitioners.'
Amazon Reviewer
'One of the world's best strategy textbooks. Grant is able to blend the latest strategy research with a plethora of practical examples and learning opportunities. I thoroughly recommend.'
Dr Andrew Wild, Associate Professor of Strategy, Nottingham University Business School
'Great textbook that manages to provide both scientific insight as well as valuable tools for practice.'
Prof. Dr. Phillip C. Nell, Institute for International Business, Vienna University of Economics and Business
'Whereas most strategic management textbooks are growing bigger and bigger and are becoming more and more difficult to read, 'Roberty Grant's Contemporary Strategy Analysis' strikes by its clarity and readability; always to the point, with enough examples to really understand the concepts and tools and enough references to dig deeper when necessary. A great book.'
Olivier Furrer, University of Fribourg, Switzerland
Amazon Reviewer
'One of the world's best strategy textbooks. Grant is able to blend the latest strategy research with a plethora of practical examples and learning opportunities. I thoroughly recommend.'
Dr Andrew Wild, Associate Professor of Strategy, Nottingham University Business School
'Great textbook that manages to provide both scientific insight as well as valuable tools for practice.'
Prof. Dr. Phillip C. Nell, Institute for International Business, Vienna University of Economics and Business
'Whereas most strategic management textbooks are growing bigger and bigger and are becoming more and more difficult to read, 'Roberty Grant's Contemporary Strategy Analysis' strikes by its clarity and readability; always to the point, with enough examples to really understand the concepts and tools and enough references to dig deeper when necessary. A great book.'
Olivier Furrer, University of Fribourg, Switzerland