Content Analysis of Crises Communication Messages - Abramenka, Viktoryia
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This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.

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Produktbeschreibung
This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.
Autorenporträt
Mrs. Abramenka earned her Master of Science degree in Communications in 2013. Now she is a full-time instructor at Fort Hays State University. She teaches undergraduate courses, such as social and global networking, social media management, writing in the professions, and business and professional presentations.