Content Critical - McGovern, Gerry; Norton, Rob
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The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what killer content actually is, and shows how to create it for yourself.

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The web's made everyone a publisher, so what's going to make people read what YOU write? The answer is high-quality, well-written, reader-focused, compelling content. This is the book that explores what killer content actually is, and shows how to create it for yourself.