Alexander Benlian

Content Infrastructure Management

Results of an empirical study in the print industry

• Broschiertes Buch

Produktbeschreibung

Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher returns on investment. Although many studies have tackled the problem of properly allocating data, processing power or IT-related decision rights in the past, the topic of media content allocation has been neglected so far.

Taking into account strategic, organizational and technological factors Alexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. These observed patterns or invariabilities may provide infrastructure managers with a benchmark against which to reassess the design of their own content allocation configuration. Aligned content infrastructures can be considered to dramatically increase the smoothness of content flows and to enhance production and bundling capabilities.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Markt- und Unternehmensentwicklung / Markets and Organisations
• Verlag: Deutscher Universitätsverlag / Gabler
• Artikelnr. des Verlages: 85029468, 978-3-8350-0368-2
• 2006
• Seitenzahl: 272
• Erscheinungstermin: 30. Mai 2006
• Englisch
• Abmessung: 210mm x 148mm x 15mm
• Gewicht: 342g
• ISBN-13: 9783835003682
• ISBN-10: 3835003682
• Artikelnr.: 20822113

Autorenporträt

Dr. Alexander Benlian ist wissenschaftlicher Mitarbeiter von Prof. Dr. Thomas Hess am Institut für Wirtschaftsinformatik und Neue Medien der Universität München

Inhaltsangabe

Conceptual foundations.- Causal model specification.- Empirical test of the content allocation model.- Discussion of model findings.- Conclusion.Conceptual foundations
Causal model specification
Empirical test of the content allocation model
Discussion of model findings

---

Conceptual foundations.- Causal model specification.- Empirical test of the content allocation model.- Discussion of model findings.- Conclusion.