Jon Wuebben

Content Is Currency

Developing Powerful Content for Web and Mobile

• Broschiertes Buch

Produktbeschreibung

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed.

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Produktdetails

• Verlag: Hodder & Stoughton / Nicholas Brealey Publishing
• Seitenzahl: 228
• Erscheinungstermin: 12. Februar 2012
• Englisch
• Abmessung: 235mm x 154mm x 23mm
• Gewicht: 354g
• ISBN-13: 9781857885736
• ISBN-10: 1857885732
• Artikelnr.: 34201886

Autorenporträt

Jon Wuebben is the CEO of Content Launch, a global web content development and strategy firm. He is the author of Content Rich: Writing Your Way to Wealth on the Web, and is a recognized expert on the topics of content marketing, social media strategy, and entrepreneurship. Find out more at www.contentiscurrency.com

Rezensionen

Jon Wuebben has done it again. Yes, we are all publishers today, but most organiza¬tions are unclear how to use content marketing within their organization to truly make an impact to both attract AND retain customers. If you want the answers to why . . . and then how exactly to operationalize content marketing within your business, read this book! Joe Pulizzi, Executive Director, Content Marketing Institute, and Co-Author, Managing Content Marketing