Everything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition.
Everything you need to create winning strategies for writing your own website copy or evaluating website copy from a professional writer. The go-to book for crafting a highly-converting website that speaks to your target audience, showcases your unique brand offerings, and distinguishes you from your competition.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Laura Briggs is a freelance writer and entrepreneur coach who launched her business in 2012 with no formal training and scaled it to six figures in just 18 months! Since 2013, she’s worked full-time as a freelance writer and writing coach. A digital nomad with a passion for freedom-based careers, Laura uses her skillset to help freelancers build a tailored plan for their success, and works with entrepreneurs to craft websites and text that stand out from the crowd. Laura is faculty at Midwest Writer’s Workshop, Indiana Writer’s Center, Editorial Freelancer’s Association, Girl Develop It, a two-time TEDx speaker, business strategist, and copywriter. She lives in Springfield, IL
Inhaltsangabe
Introduction Chapter 1: Website Writing 101 Chapter 2: Website Basics and How to Write Them Chapter 3: Defining Your Unique Value Proposition Chapter 4: Writing Copy: Best Practices and Brand Guidelines Chapter 5: Understanding Your Buyer's Journey Chapter 6: Outlining and Drafting Your Website Copy Chapter 7: SEO: Optimizing Website Content Chapter 8: From Website to Content Marketing Strategy Chapter 9: Blogging Basics Chapter 10: Advanced Blogging Chapter 11: Marketing Outreach: Other Content Chapter 12: Outsourcing: Hiring Other Professionals Final Thoughts About the Author Index
Introduction Chapter 1: Website Writing 101 Chapter 2: Website Basics and How to Write Them Chapter 3: Defining Your Unique Value Proposition Chapter 4: Writing Copy: Best Practices and Brand Guidelines Chapter 5: Understanding Your Buyer's Journey Chapter 6: Outlining and Drafting Your Website Copy Chapter 7: SEO: Optimizing Website Content Chapter 8: From Website to Content Marketing Strategy Chapter 9: Blogging Basics Chapter 10: Advanced Blogging Chapter 11: Marketing Outreach: Other Content Chapter 12: Outsourcing: Hiring Other Professionals Final Thoughts About the Author Index
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