Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives.
Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives.
Michael Upshall (www.consultmu.co.uk) runs a consultancy practice helping publishers and information owners with content licensing and electronic publishing in a wide range of sectors. His experience includes spells both with publishers and with IT companies creating tools for information dissemination. He is an associate consultant of Oxford Brookes University, a member of the British Computer Society (MBCS), and a chartered member of the Institute of Library and Information Professionals (MCLIP). For the UK Electronic Information Group (www.ukeig.org.uk) he edits their bimonthly journal Elucidate. He has over twenty years' experience in publishing, including spells with Longman, Dorling Kindersley, TSO and Random House, before co-founding Helicon Publishing, creators of the UK's first CD-ROM and first online encyclopedias, which was pioneering as one of the first digital resources in the humanities to be extensively available electronically.
Inhaltsangabe
Brief history of content licensing; The licensing process, from start to finish; Media for licensing; Business models for content licensing; Converting, hosting and access management; Aggregators in detail; How content is searched for and (hopefully) retrieved; Copyright, royalties and contracts; Under the hood: The technology of licensing; Developments in content licensing: Recommendations.
Brief history of content licensing; The licensing process, from start to finish; Media for licensing; Business models for content licensing; Converting, hosting and access management; Aggregators in detail; How content is searched for and (hopefully) retrieved; Copyright, royalties and contracts; Under the hood: The technology of licensing; Developments in content licensing: Recommendations.
Rezensionen
".highly recommended to those with an interest in content licensing-from content authors to content consumers and anyone in between" --Library Collections, Acquisitions, and Technical Services
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