Robert Rose

Content Marketing Strategy

Harness the Power of Your Brand's Voice

• Gebundenes Buch

Produktbeschreibung

Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 224
• Erscheinungstermin: 26. September 2023
• Englisch
• Abmessung: 234mm x 156mm x 19mm
• Gewicht: 499g
• ISBN-13: 9781398611528
• ISBN-10: 1398611522
• Artikelnr.: 67567247

Autorenporträt

Robert Rose

Inhaltsangabe

Chapter
00: Introduction
A New Old Story; Chapter
01: Content, Marketing, and Strategy
Maximizing Marketing's Potential; Chapter
02: The Three Pillars
Understanding the Fundamental Elements of a Successful Content Marketing Strategy; Chapter
03: Designing a Strategic Purpose
Assembling Teams, Charters, and Clear Responsibilities; Chapter
04: The Content Marketing Operating Model
Building a Governance Frame, Process, and Repeatable Approach; Chapter
05: Understanding Audiences
Engaging and Subscribing Audiences Is the Heart of Content Marketing; Chapter
06: The Product Management of Content
Creating Differentiating Content Marketing; Chapter
07: Finding Story
Structure Your Story Before You Create the Content; Chapter
08: Measurement By Design
Developing the Right Return On Your Investment; Chapter
09: Story Mapping
Writing the Road Map to Your Content Marketing Strategy; Chapter
10: Conclusion
Forecasting the Future of Content Marketing Strategy;