Robert Rose (Chief Strategy Officer)

Gebundenes Buch

Content Marketing Strategy

Harness the Power of Your Brand's Voice

Beschreibung

Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.

Autor

Robert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 226
• Erscheinungstermin: 3. September 2023
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 582g
• ISBN-13: 9781398611528
• ISBN-10: 1398611522
• Artikelnr.: 67567247