Content Marketing That's Simple, Ethical, and Customizable - Guyot, Natacha
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You create content with your personality, your voice, your unique way of helping people. Content is a hub, a practice, where all the ways we communicate and share information come together as we design (and implement!) how we want to share our story, build our authority, and create community. Content is what you make of it. It's as human, ethical, and heart-centered as you want it to be. Content Marketing That's Simple, Ethical, and Customizable is here to help you craft a sustainable content strategy and its associated processes, so you can elevate your brand, attract soulful clients, and…mehr

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Produktbeschreibung
You create content with your personality, your voice, your unique way of helping people. Content is a hub, a practice, where all the ways we communicate and share information come together as we design (and implement!) how we want to share our story, build our authority, and create community. Content is what you make of it. It's as human, ethical, and heart-centered as you want it to be. Content Marketing That's Simple, Ethical, and Customizable is here to help you craft a sustainable content strategy and its associated processes, so you can elevate your brand, attract soulful clients, and create aligned impact. We are covering content pillars (the 3-5 main topics every piece you make, focuses on), content calendars to keep you organized, and content repurposing to save you time, energy, and money. At the end of this guide, you will also find multiple appendixes to support your content marketing processes, from outsourcing content creation to hosting virtual events to connect more deeply with your audience. Whether you're a budding corporate content marketer, a solopreneur, a small business owner, or an aspiring influencer, this guide is for you. It gives you the tools you need to effectively create and repurpose content of any kind without cookie-cutter traps or endless headaches. This way, your content marketing is unique to you and grows along your brand.
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