Andere Kunden interessierten sich auch für
![Content marketing effectiveness for better digital customer engagement. A systematic literature review on the newsroom model]( "Content marketing effectiveness for better digital customer engagement. A systematic literature review on the newsroom model")
Content marketing effectiveness for better digital customer engagement. A systematic literature review on the newsroom model42,95 €![Content Marketing Mastery - A Comprehensive Guide to Building a Successful Content Marketing Strategy]( "Content Marketing Mastery - A Comprehensive Guide to Building a Successful Content Marketing Strategy")
Content Marketing Mastery - A Comprehensive Guide to Building a Successful Content Marketing Strategy20,99 €![Content Marketing]( "Content Marketing")
Content Marketing10,99 €![Content Marketing Made Easy]( "Content Marketing Made Easy")
Content Marketing Made Easy37,99 €![Michele Scism on the Rules of Effective Content Marketing]( "Michele Scism on the Rules of Effective Content Marketing")
Michele Scism on the Rules of Effective Content Marketing33,99 €![Content DNA]( "Content DNA")
Content DNA20,99 €![Content Marketing Masterclass Create Content That Sells]( "Content Marketing Masterclass Create Content That Sells")
Content Marketing Masterclass Create Content That Sells18,99 €
Content marketing is an important aspect in creating customer-brand relationships and engaging customers with the goal of driving traffic to the website and in the end driving profit. There are many indications that content marketing has to be considered as a marketing strategy and that it is an effective way of creating customer engagement. However, there is a lack in research on the consumer's perceptions toward content. To what degree are consumers interacting, co-creating and engaging in content and why do they engage? And what part does content marketing play in consumer engagement. The purpose of this study is to provide knowledge and insights on why consumers choose to engage or not engage with content in an online environment.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.