Kristina Halvorson, Melissa Rach

Content Strategy for the Web

• Broschiertes Buch

Produktbeschreibung

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

Produktdetails

• Verlag: New Riders
• 2. Aufl.
• Seitenzahl: 224
• Erscheinungstermin: 10. Februar 2012
• Englisch
• Abmessung: 235mm x 179mm x 16mm
• Gewicht: 482g
• ISBN-13: 9780321808301
• ISBN-10: 0321808304
• Artikelnr.: 34159164

Autorenporträt

 

Inhaltsangabe

Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond
Before We Begin
REALITY
1 NOW: Hit the ground running.
2 PROBLEM: Why does your content (still) suck?
3 SOLUTION: Content strategy to the rescue.
DISCOVERY
4 ALIGNMENT: Down with silos, up with people.
5 AUDIT: Take a close-up look at your current content.
6 ANALYSIS Your content lives in a complicated world.
STRATEGY
7 CORE: Core strategy: the center of it all.
8 CONTENT: Substance and structure: the stuff they come for.
9 PEOPLE Worldflow and governance: the path to victory.
SUCCESS
10 PERSUASION: Making the case for content strategy.
11 ADVOCACY: Get out there and do something.
12 HERO: Save the content, save the world.
Content strategy reading list
Acknowledgments
About the Authors
About Brain Traffic
Index