Guiseppe Getto (USA East Carolina University), Jack T. Labriola (USA Kennesaw State University), Sheryl Ruszkiewicz (USA Oakland University)
Content Strategy
A How-to Guide
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Guiseppe Getto (USA East Carolina University), Jack T. Labriola (USA Kennesaw State University), Sheryl Ruszkiewicz (USA Oakland University)
Content Strategy
A How-to Guide
- Broschiertes Buch
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.
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This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.
Produktdetails
- Produktdetails
- ATTW Series in Technical and Professional Communication
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 202
- Erscheinungstermin: 30. November 2022
- Englisch
- Abmessung: 151mm x 230mm x 16mm
- Gewicht: 338g
- ISBN-13: 9780367751036
- ISBN-10: 0367751038
- Artikelnr.: 64673262
- ATTW Series in Technical and Professional Communication
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 202
- Erscheinungstermin: 30. November 2022
- Englisch
- Abmessung: 151mm x 230mm x 16mm
- Gewicht: 338g
- ISBN-13: 9780367751036
- ISBN-10: 0367751038
- Artikelnr.: 64673262
Guiseppe Getto is Associate Professor of Technical Communication at Mercer University and President and Founder of Content Garden, Inc., a content strategy and UX consulting firm. Jack T. Labriola is Experience Design Senior Researcher at Truist and Vice President of User Experience and Content Strategy at Content Garden, Inc. Sheryl Ruszkiewicz is Special Lecturer at Oakland University, where she teaches in the First-Year Writing Program.
Introduction: What Is Content Strategy Chapter 1: Key Concepts in Content
Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience
Analysis Chapter 4: Identifying Content Types and Channels Chapter 5:
Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a
Content Strategy Plan Chapter 8: Collaborating With Other Content
Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring
Content Usability and Accessibility Chapter 11: Delivering, Governing, and
Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools
and Technologies Chapter 14: Establishing Yourself as a Content Strategist
Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience
Analysis Chapter 4: Identifying Content Types and Channels Chapter 5:
Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a
Content Strategy Plan Chapter 8: Collaborating With Other Content
Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring
Content Usability and Accessibility Chapter 11: Delivering, Governing, and
Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools
and Technologies Chapter 14: Establishing Yourself as a Content Strategist
Introduction: What Is Content Strategy Chapter 1: Key Concepts in Content
Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience
Analysis Chapter 4: Identifying Content Types and Channels Chapter 5:
Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a
Content Strategy Plan Chapter 8: Collaborating With Other Content
Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring
Content Usability and Accessibility Chapter 11: Delivering, Governing, and
Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools
and Technologies Chapter 14: Establishing Yourself as a Content Strategist
Strategy Chapter 2: The Content Strategy Process Chapter 3: Audience
Analysis Chapter 4: Identifying Content Types and Channels Chapter 5:
Content Auditing Chapter 6: Content Modeling Chapter 7: Assembling a
Content Strategy Plan Chapter 8: Collaborating With Other Content
Developers Chapter 9: Revising and Editing Genres Chapter 10: Ensuring
Content Usability and Accessibility Chapter 11: Delivering, Governing, and
Maintaining Genres Chapter 12: Localizing Content Chapter 13: Content Tools
and Technologies Chapter 14: Establishing Yourself as a Content Strategist