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This book is a practical guide to content transformation. It lays out the process to get from an overcrowded website, app or service to something people can use and enjoy. Hinrich von Haaren has worked on transformation projects in the public and private sector. Here, he shares his experiences and those of the incredible teams he has worked with. Whether you are a lone content person or small content team, this book is for you. It can help you turn a whole organisation to a better way of working, or get an established team started on a new project.