This work pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
This work pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed.
Gordon Foxall is Distinguished Research Professor at Cardiff University. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has published over 30 books and 300 papers on consumer behavior, economic psychology, and marketing theory. His principal research interests are in psychological aspects of consumption and the philosophy of economic behavior.
Inhaltsangabe
Extended Chapter Contents List of Figures List of Tables Acknowledgements 1. A Progressive Research Program 2. Consumer Action 3. Pereceptual Contingency-Representation 4. Refining Perceptual Contingency-Respresentation 5. The Intentional Consumer Situation 6. Cognitive Foundations of the Intentional Consumer Situation 7. Behavior, Action, Agency Glossary of Key Terms Bibliography Index
Extended Chapter Contents List of Figures List of Tables Acknowledgements 1. A Progressive Research Program 2. Consumer Action 3. Pereceptual Contingency-Representation 4. Refining Perceptual Contingency-Respresentation 5. The Intentional Consumer Situation 6. Cognitive Foundations of the Intentional Consumer Situation 7. Behavior, Action, Agency Glossary of Key Terms Bibliography Index
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