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How do people understand metaphorical language? Can a commonplace metaphor affect the way people think even if they don't interpret it? Why does it matter how people interpret metaphors? The author proposes an original communication-based theory of metaphor that answers these and other questions about metaphors and metaphorical language.

Produktbeschreibung
How do people understand metaphorical language? Can a commonplace metaphor affect the way people think even if they don't interpret it? Why does it matter how people interpret metaphors? The author proposes an original communication-based theory of metaphor that answers these and other questions about metaphors and metaphorical language.
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Autorenporträt
L. DAVID RITCHIE is Professor of Communication at Portland State University, USA.
Rezensionen
'[This] book, which includes several modified journals articles in the beginning chapters, flows well and benefits from a detailed list of metaphors in the appendix. Its value lies in the explicit and detailed overview and criticisms of various prominent metaphor theories and in its proposal for a new theory of metaphor comprehension.' -Metaphor and Symbol