Dawn Iacobucci

Gebundenes Buch

Continuing to Broaden the Marketing Concept

Beschreibung

Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.

Autor

Dawn Iacobucci is the Ingram Professor of Marketing at Vanderbilt University. Her research focuses on networks and methodological research questions. She has published in journals including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology and Marketing Science.

Produktdetails

• Review of Marketing Research
• Verlag: Emerald Publishing Limited
• Seitenzahl: 330
• Erscheinungstermin: 17. September 2020
• Englisch
• Abmessung: 235mm x 157mm x 22mm
• Gewicht: 594g
• ISBN-13: 9781787548251
• ISBN-10: 1787548252
• Artikelnr.: 60014978