John Pavlik, Shawn Mcintosh

Converging Media

An Introduction to Mass Communication and Digital Innovation

• Broschiertes Buch

Produktbeschreibung

Industry. Culture. Technology. It's time they came together.

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Produktdetails

• Verlag: Oxford University Press Inc
• Seitenzahl: 504
• Erscheinungstermin: 1. Februar 2024
• Englisch
• Abmessung: 276mm x 218mm x 22mm
• Gewicht: 1456g
• ISBN-13: 9780197520413
• ISBN-10: 0197520413
• Artikelnr.: 67479792

Autorenporträt

John V. Pavlik is a professor in the Department of Journalism and Media Studies at the School of Communication and Information at Rutgers University. Pavlik is also a faculty associate at the Columbia Institute for Tele-Information (CITI). He is the former executive director of The Center for New Media at the Columbia University Graduate School of Journalism, where he was also a professor. He has written many publications on the impact of new technology on journalism, media, and society. His books include Media in the Digital Age, published in 2008 by Columbia University Press and Journalism and New Media, published in 2001 by Columbia University Press. He has also authored more than a dozen computer software packages for education in journalism and communication and is co-developer of the Situated Documentary, a new form of storytelling using augmented reality. Shawn McIntosh is an assistant professor of English and Communication at the The College of Saint Rose. He studies how digital and social media have disrupted journalism and how journalism as a profession is responding to the challenges it faces from the perspectives of production, business models, and its role in a democratic society. I am also interested in looking at how strategic communications can be used for social change, especially in development contexts. Before teaching at The College of Saint Rose and the Massachusetts College of Liberal Arts, McIntosh taught a variety of courses at Columbia University School of Journalism.

Inhaltsangabe

* CONTENTS
* Preface
* About the Authors
* Part 1 The Changing Media Landscape
* Chapter 1 Mass Communication and Its Digital Transformation
* 1.1 Telephony: Case Study in Convergence
* 1.2 Three Types of Convergence
* Technological Convergence
* Economic Convergence
* Cultural Convergence
* 1.3 Implications of Convergence
* Media Organization
* Media Type
* Media Content
* Media Use
* Media Distribution
* Media Audience
* Media Profession
* Attitudes and Values
* 1.4 Mass Communication in the Digital Age
* Interpersonal Communication
* Mass Communication
* Mass Communication and Convergence
* 1.5 Functions of Mass Communication
* Surveillance
* Correlation
* Cultural Transmission
* Entertainment
* 1.6 Television: The Future of Convergence
* Looking Back and Moving Forward
* FURTHER READING
* Features
* MEDIA PIONEERS: Oprah Winfrey
* INTERNATIONAL PERSPECTIVES: Translating is Not Child's Play
* CONVERGENCE CULTURE: The Reflective D"
* ETHICS IN MEDIA: Do You Pay More if You Own a Mac?
* Chapter 2 Media Literacy in the Digital Age
* 2.1 Education and Media
* 2.2 What Is Media Literacy?
* 2.3 What Makes Mediated Communication Different?
* Semiotics
* Framing
* 2.4 Early Concerns of Media Effects
* 2.5 Media Grammar
* Print Media
* Radio and Recorded Music
* Film and Television
* Digital-Media Grammar
* 2.6 Implications of Commercial Media
* Commercial-Media Debate
* Concentration of Media Ownership
* 2.7 Media Bias
* 2.8 Developing Critical Media-Literacy Skills
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* MEDIA PIONEERS: Marshall McLuhan
* INTERNATIONAL PERSPECTIVES: Mobile Telephony in the Developing World
* ETHICAL DEBATES: When Media Report Rape Allegations
* CONVERGENCE CULTURE: Evaluating Online Information
* Chapter 3 Media Theory and Research
* 3.1 Role of Theory and Research
* Mass Society, Mass Communication
* 3.2 Theories of Communication
* Transmission Models
* Critical Theory and Cultural Studies
* 3.3 Media-Effects Research
* Propaganda and the Magic Bullet
* Payne Fund
* Radio's Wider Impact
* Television and Violence
* Limited Effects
* Cultivation Analysis
* Spiral of Silence
* Third-Person Effect
* Criticisms of Media-Effects Research
* 3.4 Understanding the Audience
* Audiences Creating Meaning
* Uses and Gratifications
* Encoding/Decoding
* Reception Analysis
* Framing
* 3.5 Cultural Studies
* Ideology and the Culture Industry
* Criticisms of Cultural Studies
* 3.6 Sociohistorical Frameworks
* Information Society
* Political Economy
* Media Ecology
* Agenda Setting
* 3.7 New Directions in Media Research
* 3.8 Media Research: What Type of Science Is It?
* Quantitative Research
* Qualitative Research
* Qualitative and Quantitative Research Working Together
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* CONVERGENCE CULTURE: Do FPS Games Cause Violence?
* MEDIA PIONEERS: Nonny de la Peña
* INTERNATIONAL PERSPECTIVES: "A Habit of Being Right on the Things"
* ETHICS IN MEDIA: Instagram and Body Image
* Part 2 Mass-Communication Formats
* Chapter 4 Print Media: BOOKS, NEWSPAPERS, AND MAGAZINES
* 4.1 Functions of Print Media
* Transmission of Culture
* Diffusion of Ideas and Knowledge
* Entertainment
* 4.2 Distinctive Functions of Books
* 4.3 History of Books to Today
* Monastic Scribes
* Johannes Gutenberg
* Beginnings of Mass Communication and Mass Literacy
* Cheaper and Smaller Books
* Dime Novels
* Mass-Market Paperbacks
* Print-on-Demand
* Ebooks
* 4.4 Current Book-Industry Issues
* 4.5 Sales and Readership of Books
* 4.6 Outlook for Books
* 4.7 Distinctive Functions of Newspapers
* Local Newspapers
* National Newspapers
* 4.8 History of Newspapers to Today
* The Commercial Press and the Partisan Press
* Colonial Readership and Finances
* The Golden Age of Newspapers
* 4.9 Current Newspaper-Industry Issues
* Newspaper Chains
* Benefits of Chains
* Problems with Chains
* Leading Newspaper Chains
* Declining Number of Newspapers
* 4.10 Sales and Readership of Newspapers
* Circulation and Readership
* Advertising
* 4.11 Outlook for Newspapers
* 4.12 Distinctive Functions of Magazines
* 4.13 History of Magazines to Today
* 4.14 Current Magazine-Industry Issues
* 4.15 Sales and Readership of Magazines
* 4.16 Outlook for Magazines
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* INTERNATIONAL PERSPECTIVES: Have Ebooks Finally Gone Over the Great
Wall in China?
* CONVERGENCE CULTURE: When the Funnies Get Serious
* MEDIA PIONEERS: Ruben Salazar
* Chapter 5 Audio Media: MUSIC RECORDINGS, RADIO
* 5.1 The Recording Industry
* 5.2 Distinctive Functions of the Recording Industry
* 5.3 History of Recorded Music
* From Tin Pan Alley to Hollywood
* Roots of Rock and Roll
* Redefining Rock
* 5.4 The Recording Industry Today
* 5.5 Recording-Industry Business Model
* Creation
* Promotion
* Distribution
* Pricing Structure
* 5.6 Outlook for the Recording Industry
* Digital Rights Management and Illegal File Sharing
* New Business Models Emerging
* 5.7 What Is Broadcasting?
* 5.8 Radio
* 5.9 Distinctive Functions of Radio
* 5.10 History of Radio
* Wireless Telegraphy
* Exploring Radio's Early Potential
* Voice Transmission
* Radio Before, During, and After WWI
* Widespread Public Adoption of Radio
* FM Radio, Edwin Howard Armstrong, and David Sarnoff
* Creating a Viable Business Model for Radio
* The Rise of Radio Networks
* Consolidation in Radio Station Ownership
* 5.11 The Radio Industry Today
* 5.12 Radio Station Programming
* 5.13 Outlook for the Radio Industry
* Podcasting
* Satellite Radio
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* MEDIA PIONEERS: Lil Nas X
* ETHICAL DEBATES: Mashed-Up and Mixed-Up Musical Ethics
* CONVERGENCE CULTURE: NPR and PRI: America's Public Radio Networks
* INTERNATIONAL PERSPECTIVES: Trusting in the Power of the Airwaves
* Chapter 6 Visual Media: PHOTOGRAPHY, MOVIES, AND TELEVISION
* 6.1 Photography
* History of Photography
* Photographic Industry Today
* 6.2 Movies
* 6.3 History of the Movie Industry
* Silent Era: New Medium, New Technologies, New Storytelling
* Méliès,Griffith and Weber
* Murnau, Flaherty, and Eisenstein
* Sound and Color
* Hollywood Movie Moguls
* Warner Brothers
* Walt Disney
* Samuel Goldwyn
* Marcus Loew
* Louis B. Mayer
* Hollywood Star System
* The Director as Auteur
* Technological Influences on Movie Genres
* Other Entertainment Sources for Movies
* DVDs And Streaming
* 6.4 Movie Industry Today
* 6.5 Marketing and Distribution for Movies
* 6.6 Movie-Industry Business Model
* 6.7 Outlook for the Movie Industry
* 6.8 Television
* 6.9 History of Television
* Seeing the Light: The First Television Systems
* Modern Television Takes Shape
* Programming and Genre Influences
* Pushing the Programming Envelope
* Cable Comes of Age
* Filling the Days
* Filling the Nights
* Sports
* Reality Shows
* Digital Television: Preparing the Way for Convergence
* The Rise of Flat-Panel Displays
* 6.10 Television Distribution
* Broadcast TV
* Cable TV
* Satellite TV
* 6.11 Television Industry Today
* Cable System Structure
* Satellite Versus Cable Versus IPTV
* 6.12 Television-Industry Business Model
* 6.13 Outlook for the Television Industry
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* INTERNATIONAL PERSPECTIVES: Breaking the Silence Around Molestation
* DIGITAL DEBATES: The Photojournalist's Dilemma: Immersion in Conflict
* MEDIA PIONEERS: Kathleen Kennedy
* CONVERGENCE CULTURE: Home Theater-Really, This Time
* Chapter 7 Interactive Media: THE INTERNET, VIDEO GAMES, AND VIRTUAL
REALITY
* 7.1 Interactivity Defined
* 7.2 Interactive Media Versus Mass Media
* 7.3 Historical Development of User Interfaces
* Television Interfaces
* Intuitive Interfaces
* Keyboards
* Computer Mouse
* Touchscreens
* Natural Input Methods
* Graphical User Interfaces
* 7.4 Historical Development of the Internet and the World Wide Web
* Internet Protocol
* World Wide Web
* Graphical Web Browsers
* Search Engines
* Broadband
* Distribution Dynamics
* 7.5 Video Games
* 7.6 Historical Development of Video Games
* 7.7 Types of Video Games
* 7.8 Video-Game Industry
* 7.9 Trends in Video Games
* 7.10 Gamification
* 7.11 Virtual Reality
* 7.12 Ethics of Interactive Media
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* INTERNATIONAL PERSPECTIVES: Can the Internet Save Endangered
Languages?
* MEDIA PIONEERS: Hironobu Sakaguchi
* CONVERGENCE CULTURE: What Do Video Games Do to You?
* ETHICS IN MEDIA: Epic Games Epic Fines
* Part 3 Media Perspectives
* Chapter 8 The Impact of Social Media
* 8.1 Defining Social Media
* Dialogic Communication
* Social Production
* 8.2 What Is "Social" About Social Media?
* Choice
* Conversation
* Curation
* Creation
* Collaboration
* 8.3 Types of Social Media
* Email
* Discussion Boards and Web Forums
* Chat Rooms
* Blogs and Microblogs
* Wikis
* Social-Networking Sites
* 8.4 Producers and Produsers
* Reputation, Ratings, and Trust
* Privacy
* Transparency
* 8.5 Social Media: The Good, the Bad, and the Ugly
* Are Social Media Making Us Less Social?
* Are Social Media Making Us Dumber?
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* INTERNATIONAL PERSPECTIVES: Behind the Great Firewall
* MEDIA PIONEERS: Jack Dorsey
* CONVERGENCE CULTURE: Are We Really Separated by Six Degrees?
* ETHICS IN MEDIA: Cybershaming and Cyberbullying: New Twists on Old
Problems
* Chapter 9 Journalism: From Information to Participation
* 9.1 What Is News?
* 9.2 The Historical Development of Journalism
* News Values and the Associated Press
* Pulitzer and Hearst: The Circulation Wars, Sensationalism, and
Standards
* Joseph Pulitzer
* William Randolph Hearst
* The Rise of Electronic Journalism
* Murrow and News in TV's Golden Age
* Changes in Television News
* 9.3 Foundations of Journalism
* The Hutchins Commission and a Free and Responsible Press
* Separation of Editorial and Business Operations
* Fairness and Balance in News Coverage
* Framing the News
* Expert Sources
* 9.4 From Event to Public Eye: How News Is Created
* Gathering the News
* Producing the News
* Distributing the News
* 9.5 Types of Journalism
* Alternative Journalism
* Public Journalism
* Citizen Journalism
* Constructive Journalism
* An International Perspective
* 9.6 Journalism in the Digital World
* Nontraditional Sources
* Online User Habits
* Personalization
* Contextualization
* Convergence
* 9.7 The Business of Journalism
* Salaries
* Diversity in the Newsroom
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* MEDIA PIONEERS: Mary Ann Shadd Cary and Ida B. Wells
* INTERNATIONAL PERSPECTIVES: The Panama Papers
* CONVERGENCE CULTURE: Digital News Organizations Come into Their Own
* ETHICS IN MEDIA: What is "Fake News," Exactly?
* Chapter 10 Public Relations: Building Relationships Through Strategic
Communications
* 10.1 Strategic Communications
* Persuasive Communications
* Elaboration Likelihood Model (ELM)
* The Role of Media in Persuasion
* 10.2 Public Relations
* The Historical Development of Public Relations
* Trends in the Development of Public Relations
* PR and Media Relations
* Pseudo-Events
* Distributing News to the Media in the Digital Age
* Finding Sources Online
* PR Firms and the PR Industry
* 10.3 Changing Trends in PR
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* INTERNATIONAL PERSPECTIVES: PR Gets a Red Card at the World Cup
* MEDIA PIONEERS: Doris E. Fleischman
* CONVERGENCE CULTURE: Hard Landing for the Airline Industry
* ETHICS IN MEDIA: Fooling Most of the People Most of the Time . . .
Digitally
* Chapter 11 Advertising: THE POWER OF PERSUASION
* 11.1 Advertising
* The Historical Development of Advertising
* Advertising Agencies
* Commercial Television
* Internet
* The Rise of Branding
* Selling Products, Selling Ideas
* Advertising Channels
* Print Media
* Electronic Media
* Outdoor
* Direct Mail
* Advertising in a Digital World
* Cookies
* Email Marketing
* Banner Ads
* Pop-Ups and Video
* Classifieds and Auction Sites
* Search-Engine Ads
* Mobile Advertising
* In-Game Advertising
* Behavioral Advertising
* Viral Marketing
* Native Advertising
* The Advertising Business
* Advertising Agencies
* 11.2 Changing Trends in Advertising
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* MEDIA PIONEERS: Madame C.J. Walker
* ETHICS IN MEDIA: No Cure for Bad
* CONVERGENCE CULTURE: Content Marketing: Blurring the Line Between
Journalism and Advertising?
* INTERNATIONAL PERSPECTIVES: Does Marketing Affect What Drugs We Take?
* Chapter 12 Media Ethics
* 12.1 Ethics, Morals, and Laws
* 12.2 Major Systems of Ethical Reasoning
* Character, or Virtue Ethics
* The Golden Rule
* The Golden Mean
* Virtue Ethics in Action
* Duties
* The Categorical Imperative
* Discourse Ethics
* Duties-Based Ethics in Action
* Consequences
* Utilitarianism
* Social Justice
* Consequence-Based Ethics in Action
* Relationships, or Dialogical Ethics
* Ethics of Care
* Moral Relativism
* 12.3 Issues in Ethical Decision Making
* 12.4 Role of Commercialism in Media Ethics
* Media Types Influencing Content
* 12.5 Ethics in Journalism
* Privacy Rights Versus the Public's Right to Know
* Going Undercover
* Victimizing the Victims
* Misrepresentation and Plagiarism
* Society of Professional Journalists Code of Ethics
* 12.6 Ethical Issues in Advertising
* Deceptive Advertising
* Puffery
* Conflicts of Interest in Advertising
* Advertising Codes of Ethics
* 12.7 Ethics in Public Relations
* Conflicts of Interest in PR
* Public Relations Codes of Ethics
* 12.8 Ethics in Entertainment
* Stereotypes in Entertainment
* Sex and Violence
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* INTERNATIONAL PERSPECTIVES: Global Action: Uniting Women Worldwide
Through Social Networks
* ETHICAL DEBATES: Dialogical Ethics in Action
* CONVERGENCE CULTURE: Forbidden Fruit
* MEDIA PIONEERS: Naomi Klein
* Part 4 Media and Society
* Chapter 13 Communication Law and Regulation in the Digital Age
* 13.1 The Legal Framework
* 13.2 The Foundations of Freedom of Expression
* National Security
* Clear and Present Danger
* Prior Restraint
* Libel
* New York Times Co. v. Sullivan (1964)
* Protecting Journalists Against Libel
* Shield Laws
* Censorship
* The Censorship of Comics
* The Hays Code
* Indecent Content
* Obscenity
* Criticism, Ridicule, or Humor
* 13.3 Regulating Electronic Media
* Early Days and the Radio Act of 1912 (1911-1926)
* Increasing Regulation and the Federal Radio Commission
* (1927-1933)
* The Communications Act and Spectrum Scarcity (1934-1995)
* The Telecommunications Act and the Internet (1996-Present)
* International Electronic Media Regulation
* 13.4 The Federal Communications Commission (FCC)
* Universal Service
* The FCC, License Renewal, and Regulatory Power
* Spectrum Auction
* 13.5 Regulating Commercial and Political Speech
* Commercial Speech
* Tobacco, Alcohol, and Marijuana Advertising
* Unclear Regulatory Boundaries
* Political Speech
* Equal-Time Rule
* Fairness Doctrine
* 13.6 Children's Programming Protections
* The Children's Television Act
* Violent and Sexual Programming: The V-Chip
* 13.7 Intellectual Property Rights
* Fair Use
* 13.8 Privacy
* 13.9 Legal Issues in the Digital World
* Digital Rights Management
* Privacy
* Content Rights and Responsibilities
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* MEDIA PIONEERS: Andrew Chung, Lawrence Hurley, Andrea Januta, Jaimi
Dowdell and Jackie Botts
* CONVERGENCE CULTURE: The Great Network Neutrality Debate
* INTERNATIONAL PERSPECTIVES: The Rise and Fall of Russian Media
* ETHICAL DEBATES: Does the Punishment Fit the Crime?
* Chapter 14 Mass Communication and Politics in the Digital Age
* 14.1 Journalism and Political Coverage
* Politicians Using the News
* Sound Bites and Horse Races
* The Changing Tone of Television Political Coverage
* Opinion Polls
* 14.2 Political Advertising
* Impact of Negative Advertising
* Effectiveness of Negative Advertising
* 14.3 Politics and Entertainment
* Political Campaigns and Entertainment
* Political Debates
* 14.4 Social Media and Political Campaigns
* Changes With Social Media
* Changing Rules for Politicians
* 14.5 Social Media and Civic Engagement
* Databases and Government Transparency
* Smart Mobs
* 14.6 Political Polarization and Media Habits
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* ETHICAL DEBATES: Can Imagery Lead to Action?
* CONVERGENCE CULTURE: Super PACS and Media
* INTERNATIONAL PERSPECTIVES: Crowdsourcing Election Monitoring
* MEDIA PIONEERS: Bill Adair
* Chapter 15 Global Media in the Digital Age
* 15.1 Four Theories of International Mass Communication
* Authoritarian Theory
* Libertarian Theory
* Social Responsibility Theory
* Soviet Theory
* 15.2 The Public, the Public Sphere, and Public Opinion
* 15.3 Political and Socioeconomic Issues with Global Media
* Media in Developing Countries
* Searching for Truth: Self-Censorship in China
* The Digital Divide
* 15.4 Global Media, Local Values
* New Worlds-Or Cultural Imperialism?
* Convergence and Its Discontents
* Globalization of Media Production
* Global Media Flow
* Protecting Local Voices
* Some Developing Nations
* A Neighbo(u)ring Nation
* Promoting Global Voices
* Cybersecurity and Media
* Media Careers
* Looking Back and Moving Forward
* FURTHER READING
* Features
* ETHICAL DEBATES: Humor and Ethics: The Role of Satire and Religion
* CONVERGENCE CULTURE: Breaking News on a Global Scale
* MEDIA PIONEERS: Steve Chen, Chad Hurley, and Jawed Karim
* Glossary G-1
* Notes N-1
* Credits C-1
* Index I-1