Andere Kunden interessierten sich auch für
![Markets and the Arts of Attachment]( "Markets and the Arts of Attachment")
Markets and the Arts of Attachment61,99 €![Critical Human Resource Management]( "Critical Human Resource Management")
Critical Human Resource Management55,99 €![The Changing Consumer]( "The Changing Consumer")
The Changing Consumer29,99 €![Meta-Regulation in Practice]( "Meta-Regulation in Practice")
Meta-Regulation in Practice58,99 €![Surveillance and Democracy in Europe]( "Surveillance and Democracy in Europe")
Surveillance and Democracy in Europe61,99 €![Qualitative Research in Marketing and Management]( "Qualitative Research in Marketing and Management")
Qualitative Research in Marketing and Management61,99 €![Ordinary Consumption]( "Ordinary Consumption")
Ordinary Consumption74,99 €
Nation Branding and the Concept of Cool traces the mediated ways in which the transnational idea of "cool" has circulated from popular culture into describing nations. It argues that "cool" is a vehicle for the commodification of nations, and that the ideas of promotional culture come to redefine concepts of democracy or citizenship.