Cooperatives Across Clusters

Cooperatives Across Clusters

Lessons from the Cranberry Industry

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"Most agricultural production is of commodity or undifferentiated products. Producers suffer from a roller-coaster ride of price swings, over- or under-production, weather and pest threats, and the inability of family famers to capture anything beyond a small percentage of the final price. Cooperatives Across Clusters provides lessons from the cranberry industry, a commodity product organized mostly into family farms in seven different clusters around North America. The industry is remarkable in that it's substantially organized around one large cooperative, Ocean Spray. The authors examine ho...