Susan V Spellman

Cornering the Market

Independent Grocers and Innovation in American Small Business

• Gebundenes Buch

Produktbeschreibung

Popular stereotypes of Rockwellian storekeepers have characterized grocery retailers as backward and resistant to modernizing impulses. Cornering the Market challenges these conventions to show that early grocers were important but unsung innovators, revolutionizing business practices from the bottom, and transforming the grocery trade from local enterprises to a nationwide industry.

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Produktdetails

• Verlag: Oxford University Press
• Seitenzahl: 242
• Erscheinungstermin: 12. April 2016
• Englisch
• Abmessung: 236mm x 157mm x 20mm
• Gewicht: 499g
• ISBN-13: 9780199384273
• ISBN-10: 0199384274
• Artikelnr.: 47864864

Autorenporträt

Susan V. Spellman is Assistant Professor of History at Miami University. Born and raised in Ohio, she spent several years working in the retail grocery trade as a cashier, produce clerk, stocker, and bagger before pursuing academics. Her work has been published in Enterprise & Society and the Journal of Popular Culture.

Inhaltsangabe

Introduction: Corner Store Folklore
1. From Grog Shops to Grocery Stores
2. The Keys to Modernization
3. Trust Brokers on the Road
4. Avoiding the Middleman
5. Making Small Business Big
Conclusion: Looking Backward, Moving Forward
Notes
Index