Guillaume Soenen (ed.)

Corporate and Organizational Identities

Integrating Strategy, Marketing, Communication and Organizational Perspective
Herausgeber: Moingeon, Bertrand; Soenen, Guillaume

• Broschiertes Buch

Produktbeschreibung

This edited book is devoted to an issue of increasing importance in management theory and practice: organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations, and organization theory. As globalization of business and organizations of all kinds becomes the norm rather than the exception, issues of collective identities take on a strategic importance. There has been, however, very little integration among the various disciplines and practices resulting in conflicting definitions, and little cumulative research. The aim of this title is to further understanding about collective identities phenomena by bringing together contributions from various management disciplines. The editors have developed an integrative framework--the five-facet framework--that allows articulation of contributions from disciplines as diverse as strategic management, organization theory, marketing and communication. Sixteen scholars from Europe and the US have contributed nine chapters that explore various aspects of collective identities using the five-facet framework. The result is the first book to bring together contributions from various fields and integrate them into a single conceptual framework. The book will be useful both for academics and for practitioners. It includes a balance of theoretical and empirical chapters, and presents original empirical data drawn from field research in a variety of settings.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 222
• Erscheinungstermin: 18. Juli 2002
• Englisch
• Abmessung: 238mm x 159mm x 14mm
• Gewicht: 349g
• ISBN-13: 9780415282055
• ISBN-10: 0415282055
• Artikelnr.: 21595906

Autorenporträt

Bertrand Moingeon, Guillaume Soenen

Inhaltsangabe

Preface by Charles Fombrum, General Introduction, Section 1. The Dynamics
of Identities The five facets of collective identity Guillaume Soenen and
Bertrand Moingeon The hybrid identity of law firms Stuart Albert and Edward
Adams Where do we go from here? Predicting identification among dispersed
employees Kevin W. Rock and Micheal G. PrattSection 2. Identities and
Action Reducing dissonance: closing the gap between projected and
attributed identity Samia Chreim Manifestations in behaviour versus
perceptions of identity: convergence or not? Johan van Rekom Narrative
identity: navigating between 'reality' and 'fiction' Bernard Kahane and
Rolland ReitterSection 3. Managing Identities Creating a new identity for
France Telecom: beyond a visual exercise? Monique Brun Conversion of
organizational identity research findings into actions Cees B.M. Riel and
Jan-Jelle van Hasselt Corporate Brand and Organizational Identity
Jean-Noel Kapferer