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This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.
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This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.
Produktdetails
- Produktdetails
- Verlag: Jenny Stanford Publishing
- Seitenzahl: 270
- Erscheinungstermin: 30. September 2021
- Englisch
- Abmessung: 246mm x 174mm x 15mm
- Gewicht: 472g
- ISBN-13: 9780367515027
- ISBN-10: 0367515024
- Artikelnr.: 62149576
- Verlag: Jenny Stanford Publishing
- Seitenzahl: 270
- Erscheinungstermin: 30. September 2021
- Englisch
- Abmessung: 246mm x 174mm x 15mm
- Gewicht: 472g
- ISBN-13: 9780367515027
- ISBN-10: 0367515024
- Artikelnr.: 62149576
Mohammad Mahdi Foroudi is Founder and Managing Director of Foroudi Consultancy. He is also Visiting Lecturer at Middlesex University, UK; Tehran University, Iran; and Azad University, Iran. Pantea Foroudi is Senior Lecturer in Marketing and Branding at Middlesex University London, UK, and Business Manager and Solution Architect at Foroudi Consultancy.
Part I: Introduction to Corporate Brand Design 1. The Emergence,
Development, and Changing Uses of Corporate Brand Design, 1760 to Date 2.
Corporate Brand Design Management from Different Perspectives Part II:
Corporate Brand Signature Management 3. Corporate Brand Signature
Management: Logo, Design, Typeface, and Colour 4. Corporate Brand
Signature: Image and Reputation Part III: Corporate Architecture Design 5.
Corporate Architecture Design Management 6. Corporate Architecture Design
and Human Factors, Needs, and Performance 7. Corporate Architecture Design,
Corporate Identity, and Identification Part IV: Corporate Brand Website
Design 8. Corporate Brand Website Design Management 9. Corporate Brand
Website Design, Image, Identification, and Loyalty Part V: Corporate Brand
Sensuality 10. Evolution of branding: Towards an historical understanding
of the concept branding, experience, and senses 11. Evolution of
senses: From no-nonsense era to the rise of sensory marketing 12. Sensory
marketing: Environmental psychology theory approach 13. Sensory marketing:
Visual cues and Audial cues 14. Sensory marketing: Olfactory cues and
Haptic cues 15. Gustative signatures as corporate brand identifiers:
Exploring the sensuality of taste as a marketing strategy
Development, and Changing Uses of Corporate Brand Design, 1760 to Date 2.
Corporate Brand Design Management from Different Perspectives Part II:
Corporate Brand Signature Management 3. Corporate Brand Signature
Management: Logo, Design, Typeface, and Colour 4. Corporate Brand
Signature: Image and Reputation Part III: Corporate Architecture Design 5.
Corporate Architecture Design Management 6. Corporate Architecture Design
and Human Factors, Needs, and Performance 7. Corporate Architecture Design,
Corporate Identity, and Identification Part IV: Corporate Brand Website
Design 8. Corporate Brand Website Design Management 9. Corporate Brand
Website Design, Image, Identification, and Loyalty Part V: Corporate Brand
Sensuality 10. Evolution of branding: Towards an historical understanding
of the concept branding, experience, and senses 11. Evolution of
senses: From no-nonsense era to the rise of sensory marketing 12. Sensory
marketing: Environmental psychology theory approach 13. Sensory marketing:
Visual cues and Audial cues 14. Sensory marketing: Olfactory cues and
Haptic cues 15. Gustative signatures as corporate brand identifiers:
Exploring the sensuality of taste as a marketing strategy
Part I: Introduction to Corporate Brand Design 1. The Emergence,
Development, and Changing Uses of Corporate Brand Design, 1760 to Date 2.
Corporate Brand Design Management from Different Perspectives Part II:
Corporate Brand Signature Management 3. Corporate Brand Signature
Management: Logo, Design, Typeface, and Colour 4. Corporate Brand
Signature: Image and Reputation Part III: Corporate Architecture Design 5.
Corporate Architecture Design Management 6. Corporate Architecture Design
and Human Factors, Needs, and Performance 7. Corporate Architecture Design,
Corporate Identity, and Identification Part IV: Corporate Brand Website
Design 8. Corporate Brand Website Design Management 9. Corporate Brand
Website Design, Image, Identification, and Loyalty Part V: Corporate Brand
Sensuality 10. Evolution of branding: Towards an historical understanding
of the concept branding, experience, and senses 11. Evolution of
senses: From no-nonsense era to the rise of sensory marketing 12. Sensory
marketing: Environmental psychology theory approach 13. Sensory marketing:
Visual cues and Audial cues 14. Sensory marketing: Olfactory cues and
Haptic cues 15. Gustative signatures as corporate brand identifiers:
Exploring the sensuality of taste as a marketing strategy
Development, and Changing Uses of Corporate Brand Design, 1760 to Date 2.
Corporate Brand Design Management from Different Perspectives Part II:
Corporate Brand Signature Management 3. Corporate Brand Signature
Management: Logo, Design, Typeface, and Colour 4. Corporate Brand
Signature: Image and Reputation Part III: Corporate Architecture Design 5.
Corporate Architecture Design Management 6. Corporate Architecture Design
and Human Factors, Needs, and Performance 7. Corporate Architecture Design,
Corporate Identity, and Identification Part IV: Corporate Brand Website
Design 8. Corporate Brand Website Design Management 9. Corporate Brand
Website Design, Image, Identification, and Loyalty Part V: Corporate Brand
Sensuality 10. Evolution of branding: Towards an historical understanding
of the concept branding, experience, and senses 11. Evolution of
senses: From no-nonsense era to the rise of sensory marketing 12. Sensory
marketing: Environmental psychology theory approach 13. Sensory marketing:
Visual cues and Audial cues 14. Sensory marketing: Olfactory cues and
Haptic cues 15. Gustative signatures as corporate brand identifiers:
Exploring the sensuality of taste as a marketing strategy