Lesley Everett

Corporate Brand Personality

Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity
Mitarbeit:Woodward, Clive

• Broschiertes Buch

Produktbeschreibung

Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.

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Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 5121
• 1st ed.
• Seitenzahl: 208
• Erscheinungstermin: 23. Februar 2016
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 333g
• ISBN-13: 9780749471378
• ISBN-10: 0749471379
• Artikelnr.: 41568033

Autorenporträt

Lesley Everett is a professional keynote speaker and the founder of Walking Tall International, a branding consulting company that has worked with Microsoft, Porsche, Hilton Hotels & Resorts, and T-Mobile. She is also the author of Walking Tall and Drop Dead Brilliant (McGraw-Hill).

Inhaltsangabe

• • Chapter - 1: What is happening and why;
  • Chapter - 2: Internal culture becomes external culture;
  • Chapter - 3: What causes people to behave in a particular manner?;
  • Chapter - 4: Your brand outside;
  • Chapter - 5: The global effect;
  • Chapter - 6: The customer experience;
  • Chapter - 7: How we can change our culture;
  • Chapter - 8: How to apply this training for maximum effect;
  • Chapter - 9: The results we can expect - real examples and case studies;
  • Chapter - 10: What needs to happen from this point on for the business world to change?

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Chapter
1: What is happening and why; Chapter
2: Internal culture becomes external culture; Chapter
3: What causes people to behave in a particular manner?; Chapter
4: Your brand outside; Chapter
5: The global effect; Chapter
6: The customer experience; Chapter
7: How we can change our culture; Chapter
8: How to apply this training for maximum effect; Chapter
9: The results we can expect
real examples and case studies; Chapter
10: What needs to happen from this point on for the business world to change?

Rezensionen

""At John Lewis we believe our success and reputation is based on the trust our customers have in us to do the right things and do things right. That sense of trust comes almost entirely from customers' positive experience of our staff - experiences we work very hard to optimize. Lesley's book explores and articulates the under-pinning philosophy and practice of this approach in a compelling way which will, I hope, enable other leaders to unleash the power of their people to the benefit of their brand"." Andrew Murphy, Executive Director, Retail, John Lewis Department Stores