This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term â corporate cancel cultureâ highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term â corporate cancel cultureâ highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus on contexts of sport and e¿commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is cöauthor or editor of Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports and Event Marketing, Online Consumer Behavior: Theory and Research in Advertising, Social Media, and E¿Tail, The Dark Side of Social Media: A Consumer Psychology Perspective, and The Darker Side of Social Media: Consumer Psychology and Mental Health.
Inhaltsangabe
PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations 1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events 2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability 3. Dark Side of Social Media: Cancel Culture in Sports Organizations PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social 4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas 5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being 6. The Dark Side of Social Media Influencers for Brands 7. The Dark Side of Social Media Livestream for Brands and Profits 8. The Dark Side of Memes for Brands and Society
PART 1: Cancelling Cancel Culture: How it Can Hurt People, Brands, and Sport Organizations 1. Corporate Cancel Culture: A Framework of Dimensions of Moral Cognition in Cancel Culture and a Catalog of Corporate Cancellation Events 2. Cancel Culture for Human Brands and Firms: Punishment versus Accountability 3. Dark Side of Social Media: Cancel Culture in Sports Organizations PART 2: Misinformation and Social Media: How Coordinated Influence Operations Use Social 4. Paths to Influence: How Coordinated Influence Operations Affect the Prominence of Ideas 5. The Spread of Misinformation and Its Potential Threats: A Motivational Theory Approach PART 3: Influencers and Memes: How Even the Fun Aspect of Social Media has Downsides for Brands and Societal-Well Being 6. The Dark Side of Social Media Influencers for Brands 7. The Dark Side of Social Media Livestream for Brands and Profits 8. The Dark Side of Memes for Brands and Society
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