Broschiertes Buch

Corporate Cancel Culture and Brand Boycotts

The Dark Side of Social Media for Brands

Herausgeber: Scheinbaum, Angeline Close

Beschreibung

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term â corporate cancel cultureâ highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

Autor

Angeline Close Scheinbaum (PhD, University of Georgia) is a scholar of consumer behavior and integrated brand promotion with a focus on contexts of sport and e¿commerce/social media. Within branding, she measures event sponsorships and their economic impact, fanbase psychographics and behavior, consumer brand perception, and experiential marketing effects. She has worked with global brand sponsors such as Ford, Dodge, Volkswagen, Suzuki, Mazda, and Lexus. Dr. Scheinbaum is cöauthor or editor of Advertising & Integrated Brand Promotion, Consumer Behavior Knowledge for Effective Sports and Event Marketing, Online Consumer Behavior: Theory and Research in Advertising, Social Media, and E¿Tail, The Dark Side of Social Media: A Consumer Psychology Perspective, and The Darker Side of Social Media: Consumer Psychology and Mental Health.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 260
• Erscheinungstermin: 30. September 2024
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 356g
• ISBN-13: 9781032670492
• ISBN-10: 1032670495
• Artikelnr.: 70601947