Corporate Communication - Cornelissen, Joep P.
49,99 €
inkl. MwSt.
Versandkostenfrei*
Sofort lieferbar
  • Broschiertes Buch

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been updated to include:
changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the metaverse and alongside consideration of popular newer social media the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the…mehr

Produktbeschreibung
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.

The text has been updated to include:

changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication
the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the metaverse and alongside consideration of popular newer social media
the increasing focus on sustainability; societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication

Updated case studies include Starbucks, Amazon, Microsoft and British Airways.

This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.

Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.
Autorenporträt
Joep Cornelissen is Professor in Corporate Communication and Management at Rotterdam School of Management, Erasmus University and Chair in Strategy and Organisation (part-time) at the University of Liverpool Management School. He researches processes of innovation, communication and change and has furthermore a general interest in questions of scientific reasoning and theory development in management and organization theory. He is the Editor-in-Chief of Organization Theory, a former Associate Editor for the Academy of Management Review, and a former General Editor of the Journal of Management Studies (2006-2012).