Nick Lakin, Veronica Scheubel

Corporate Community Involvement

The Definitive Guide to Maximizing Your Business' Societal Engagement

• Gebundenes Buch

Produktbeschreibung

Building on the authors' own extensive global experience at Nokia and EON, as well as the experience of many other experts in the field, this book offers a how to roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 280
• Erscheinungstermin: 1. März 2010
• Englisch
• Abmessung: 234mm x 156mm x 18mm
• Gewicht: 567g
• ISBN-13: 9781906093334
• ISBN-10: 1906093334
• Artikelnr.: 30968894

Autorenporträt

Lakin, Nick; Scheubel, Veronica

Inhaltsangabe

Preface
Introduction
1. How to develop the right Community Involvement strategy
2. Company roles, responsibilities, and skills in Community Involvement
3. "How much does it cost?" How to budget for Corporate Community
Involvement
4. How to manage corporate giving, foundations and disaster relief
5. Integrating Community Involvement into your core business: How to work
with Operations, Marketing, and HR
6. Make it stand out: How to create and implement leading Community
Involvement programs
7. How to manage cross-sector collaboration
8. The power of employee involvement
9. "You can't manage what you don't measure": How to measure, evaluate, and
report Community Involvement effectively
10. "But why haven't we heard about this before?" Communicating your
Community Involvement effectively
11. "I knew it would be worthwhile": Overcoming challenges and instigating
change