Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.
Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
EDMUND M. BURKE is Founder and Director Emeritus of the Boston College Center for Corporate Community Relations./e He has worked with over 800 corporations around the world doing executive education, consultation, and research. He has taught community planning in graduate schools of social work and worked as a community planner in Williamsport and Pittsburgh, Pennsylvania and Marion, Ohio. Dr. Burke served as Dean of the Graduate School of Social Work at Boston College. He was a member of the White House Domestic Policy Council from 1978 to 1980, and he chaired the White House Conference on Strategic Planning.
Inhaltsangabe
Foreword: Why Merck Needs to Be a Neighbor of Choice by Raymond V. Gilmartin Introduction: The New Expectations for Today's Corporation The Principle of the Neighbor of Choice The Psychological Contract From Balloons and T-Shirts to Neighbor of Choice How to Achieve a Competitive Advantage Implementing Neighbor of Choice The Company Assessment Who Are the Corporation's Communities? The "Shadow Constituencies" The Community Assessment The Three Strategies The First Strategy: Building Relationships of Trust The Second Strategy: Managing Community Issues and Concerns The Third Strategy: Using Community Programs to Build Trust .And Achieve a Competitive Advantage The Social Vision Shaping a Social Vision: The Value Premise of the Neighbor of Choice Index
Foreword: Why Merck Needs to Be a Neighbor of Choice by Raymond V. Gilmartin Introduction: The New Expectations for Today's Corporation The Principle of the Neighbor of Choice The Psychological Contract From Balloons and T-Shirts to Neighbor of Choice How to Achieve a Competitive Advantage Implementing Neighbor of Choice The Company Assessment Who Are the Corporation's Communities? The "Shadow Constituencies" The Community Assessment The Three Strategies The First Strategy: Building Relationships of Trust The Second Strategy: Managing Community Issues and Concerns The Third Strategy: Using Community Programs to Build Trust .And Achieve a Competitive Advantage The Social Vision Shaping a Social Vision: The Value Premise of the Neighbor of Choice Index
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