Thomas Lockwood, Thomas Walton

Corporate Creativity

Developing an Innovative Organization

• Broschiertes Buch

Produktbeschreibung

"Corporate Creativity" is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of "Design Management Review" and "Design Management Journal, " explores personal, team, and organizational creativity, and it is packed with insights from the most respected names in the industry: Jeffrey Mauzy, Robert Rassmussen, Leonard Glick, Gerald Nadler, Stefano Marzano, and many others. These experts reveal how leading companies foster a creative culture and maximize talent resources. Essays explore managing creative staff, improving creative abilities of employees, taking risks, designing teams, integrating design and corporate philosophy into the management process, branding, and much more. "Corporate Creativity" is a must-have for anyone working to maximize creative potential in the workplace.

Produktdetails

• Verlag: Allworth Press, U.S.
• First Edition, First edition
• Seitenzahl: 256
• Erscheinungstermin: 9. Juni 2009
• Englisch
• Abmessung: 226mm x 150mm x 18mm
• Gewicht: 229g
• ISBN-13: 9781581156560
• ISBN-10: 1581156561
• Artikelnr.: 25518038

Autorenporträt

Thomas Lockwood is president of The Design Management Institute and an international authority on brand and design management. He lives in Boston. Thomas Walton is editor of The Design Management Institute’s Design Management Review. A former professor of architecture, he serves as a design leader for the Public Buildings Service at the U.S. General Services Administration.