Corporate Culture - A case study based Approach - Sirajudeen, I. Parvin Banu
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Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. Corporate culture is rooted in an organization's goals, strategies, structure, and approaches to labor, customers, investors, and the greater community. As such, it is an essential component in any business's ultimate success or failure. Closely related concepts, discussed elsewhere in this volume, are corporate ethics (which formally state the company's values) and corporate image (which is the public perception of the corporate culture). The concept is somewhat complex, abstract, and difficult to grasp.…mehr

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Produktbeschreibung
Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. Corporate culture is rooted in an organization's goals, strategies, structure, and approaches to labor, customers, investors, and the greater community. As such, it is an essential component in any business's ultimate success or failure. Closely related concepts, discussed elsewhere in this volume, are corporate ethics (which formally state the company's values) and corporate image (which is the public perception of the corporate culture). The concept is somewhat complex, abstract, and difficult to grasp.
Autorenporträt
Dr. Parvin Banu, Professor Associado e Diretor,Sr. R. Arun Prakash, Professor Assistente,Sra. R. Meredith Chelsea, Professora Assistente,Dr. A. Kanimozhi, Professor AssistentePG e Investigação Departamento de Negócios InternacionaisFaculdade de Artes e Ciências Sri Ramakrishna, Coimbatore, Tamil Nadu, Índia.