Andere Kunden interessierten sich auch für
![Brands on a Mission]( "Brands on a Mission")
Brands on a Mission54,99 €![Powering Inclusive Cultures]( "Powering Inclusive Cultures")
Powering Inclusive Cultures19,99 €![Worked Up Selves: Personal Development Workers, Self-Work and Therapeutic Cultures]( "Worked Up Selves: Personal Development Workers, Self-Work and Therapeutic Cultures")
Worked Up Selves: Personal Development Workers, Self-Work and Therapeutic Cultures28,99 €![Designing Exceptional Organizational Cultures]( "Designing Exceptional Organizational Cultures")
Designing Exceptional Organizational Cultures42,99 €![Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things]( "Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things")
Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things19,99 €![Let's All Live Better & Lead Differently: How to Influence and Transform the Cultures Around Us from the Kitchen Table to the Boardroom and from Our C]( "Let's All Live Better & Lead Differently: How to Influence and Transform the Cultures Around Us from the Kitchen Table to the Boardroom and from Our C")
Let's All Live Better & Lead Differently: How to Influence and Transform the Cultures Around Us from the Kitchen Table to the Boardroom and from Our C13,99 €![Change to Live Better & Lead Differently: How to Understand Change, Transforming the Cultures Around Us]( "Change to Live Better & Lead Differently: How to Understand Change, Transforming the Cultures Around Us")
Change to Live Better & Lead Differently: How to Understand Change, Transforming the Cultures Around Us14,99 €
This interesting book covers the development of 18 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril.