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This book develops and presents in an easily comprehensible way the essential elements of a corporate strategy for managing uncertainty in the macroeconomic environment. This Macroeconomic Uncertainty Strategy - MUST - enhances firm value by allowing management and external stakeholders to distinguish between changes in the intrinsic competitiveness of the firm and changes in performance caused by macroeconomic fluctuations.

Produktbeschreibung
This book develops and presents in an easily comprehensible way the essential elements of a corporate strategy for managing uncertainty in the macroeconomic environment. This Macroeconomic Uncertainty Strategy - MUST - enhances firm value by allowing management and external stakeholders to distinguish between changes in the intrinsic competitiveness of the firm and changes in performance caused by macroeconomic fluctuations.
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Autorenporträt
Lars Oxelheim is Professor of International Business and Finance at Lund University. He is an affiliate of the Research Institute of Industrial Economics (IUI), Stockholm and of the Fudan University, Shanghai. Clas Wihlborg is Professor of Finance at the Copenhagen Business School and Director of the Center for Law, Economics and Financial Institutions. He has held faculty positions at leading US and European universities.