Witold J. Henisz

Corporate Diplomacy

Building Reputations and Relationships with External Stakeholders

• Broschiertes Buch

Produktbeschreibung

This book argues that the strategic management of relationships with external stakeholders â what the author calls 'Corporate Diplomacy' â creates real and lasting business value. With colourful examples, practical tools and considered perspectives, the book hones in on a fundamental challenge for managers of multinational corporations.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 230
• Erscheinungstermin: 14. November 2016
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 354g
• ISBN-13: 9781783532988
• ISBN-10: 178353298X
• Artikelnr.: 46763663

Autorenporträt

Henisz, Witold J.

Inhaltsangabe

Preface
Introduction
1. Due diligence: Mapping and analysis of your stakeholders
2. Integration: From stakeholder maps to financial and operational
performance
3. Personal: Stakeholder relationships are personal relationships
4. Learning: Humility in adapting to negative feedback in a necessarily
imperfect strategy
5. Openness: Strategic communications to reinforce trust and reputation
6. Mindset: Externally facing long-term organizational culture
Conclusion: 12 traps to avoid
Endnotes
About the author
Index