Corporate Entrepreneurship & Innovation - Morris, Michael H.; Kuratko, Donald F.; Covin, Jeffrey G.
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This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior…mehr

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Produktbeschreibung
This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE ENTREPRENEURSHIP & INNOVATION is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today�s dynamic business environment.
Autorenporträt
Dr. Michael H. Morris holds the N. Malone Mitchell Chair in Entrepreneurship at Oklahoma State University and is head of the university�s School of Entrepreneurship. Dr. Morris formerly held the Chris J. Witting Chair in Entrepreneurship in the Whitman School of Management at Syracuse University. In addition, he has led entrepreneurship programs that have been ranked consistently among the top ten by U.S. News and World Report, Fortune Small Business, and the Princeton Review/Entrepreneur Magazine. A widely published author and researcher, Dr. Morris has written seven books and more than 100 peer-reviewed academic articles.