Corporate Entrepreneurship and Innovation - Burns, Paul
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Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the…mehr

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Produktbeschreibung
Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter Accompanying online resources for this title can be found at bloomsburyonlineresources.com/corporate-entrepreneurship-and-innovation-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
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Autorenporträt
Paul Burns is Emeritus Professor of Entrepreneurship at the University of Bedfordshire where he was Dean of the Business School and Pro Vice Chancellor, retiring in 2015. Over a forty year career he has been an academic, accountant and entrepreneur. Previously Professor of Small Business at Cranfield School of Management and Director of 3i European Enterprise Research Centre, he started his career at Warwick University Business School. He has been President of ISBE, Visiting Fellow at Harvard Business School (USA) and Visiting Professor at the Open University Business School (UK). He launched the English Graduate Enterprise Programme and the OU/BBC Small Business Programme. He has authored over 30 books and hundreds of journal articles and research reports. Entrepreneurship and Small Business: Start-up, Growth and Maturity (4th edition; 2016) is the UK's market-leading textbook on entrepreneurship. Other books include New Venture Creation: A framework for entrepreneurial start-ups (2nd edition; 2018) and Corporate Entrepreneurship and Innovation (4th edition; 2020).