Paul Burns

Corporate Entrepreneurship and Innovation

• Gebundenes Buch

Produktbeschreibung

Written by experienced author and subject expert Paul Burns, the 5th edition of this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship.

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Produktdetails

• Verlag: Bloomsbury Academic
• Seitenzahl: 320
• Erscheinungstermin: 20. März 2025
• Englisch
• Abmessung: 246mm x 189mm x 25mm
• Gewicht: 454g
• ISBN-13: 9781350384088
• ISBN-10: 1350384089
• Artikelnr.: 71643323

Autorenporträt

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.

Inhaltsangabe

1. Corporate Entrepreneurship
2. Innovation
3. Entrepreneurial Architecture
4. Constructing Culture
5. Stimulating Creativity and Innovation
6. Finding Innovative Business Ideas
7. Building Structures and Controls
8. Intrapreneurial Teams
9. Intrapreneurial Leadership
10. Managing Change and Complexity
11. Managing Risk
12. Project-level Strategies: Business Models
13. Design Thinking and Lean Methodologies
14. Corporate-level Strategies: Product Market Expansion
15. Organizational Architecture and Shareholder Value
16. The Corporate Entrepreneurship Audit