Robert D. Hisrich, Claudine Kearney

Corporate Entrepreneurship: How to Create a Thriving Entrepreneurial Spirit Throughout Your Company

• Gebundenes Buch

Produktbeschreibung

Combat the flood of new competition by building new businesses of your own! Corporate Entrepreneurship shows you how to develop and grow your organization by creating the culture, structure, strategies, and policies that encourage and support internal entrepreneurial ventures. Drawing on real-life examples and case studies, it presents a strategy aimed at driving innovation, new product development, and growth within your organization. Robert D. Hisrich, Ph.D. , is the Garvin Professor of Global Entrepreneurship and Director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He has authored or coauthored 26 books and more than 350 articles on entrepreneurship. Claudine Kearney, Ph.D. , teaches at Thunderbird School of Global Management. She previously served as Program Director/Lecturer at the Michael Smurfit Graduate Business School at University College Dublin in Dublin, Ireland.

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Produktdetails

• Verlag: McGraw-Hill Professional
• Seitenzahl: 288
• Erscheinungstermin: 7. September 2011
• Englisch
• Abmessung: 238mm x 161mm x 32mm
• Gewicht: 639g
• ISBN-13: 9780071763165
• ISBN-10: 0071763163
• Artikelnr.: 33597453

Autorenporträt

Robert D. Hisrich, Ph.D., is the Garvin Professor of Global Entrepreneurship and director of the Walker Center for Global Entrepreneurship at Thunderbird School of Global Management. He has authored or coauthored 26 books and more than 350 articles on entrepreneurship. Claudine Kearney, Ph.D., is a visiting researcher in entrepreneurship at Thunderbird School of Global Management. She has extensive lecturing and research experience and has published numerous articles and book chapters on aspects of entrepreneurship, corporate entrepreneurship, and public-sector entrepreneurship.

Inhaltsangabe

Chapter 1: Entrepreneurship versus Intrapreneurship (Corporate Entrepreneurship) Chapter 2: Behavioral Aspects of Corporate Entrepreneurship Chapter 3: Formatting and Managing the Corporate Entrepreneurship Process Chapter 4: Locating the Venture in the Organization Chapter 5: Identifying, Evaluating, and Selecting Opportunity Chapter 6: Developing the Business Plan Chapter 7: Selecting, Evaluating, and Compensating Venture Management Chapter 8: Organizing the Venture Chapter 9: Funding the Venture: The Internal Venture Capital Unit Chapter 10: Controlling the Venture Chapter 11: The Internal Politics of Venturing Chapter 12: Lessons for the Future: Working up Corporate Entrepreneurship in Your Organization