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Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 99%, University of Newcastle upon Tyne, language: English, abstract: The purpose of this report is to discuss the reasons behind the increased interest in Corporate Governance and Corporate Social Responsibility (CSR) in recent years and how Johnson & Johnson (J&J) utilizes the two concepts in its day-to-day business. First, the report gives an overview of Corporate Governance and CSR, and discusses the recent scandals in the corporate world. The second part focuses on J&J's…mehr

Produktbeschreibung
Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 99%, University of Newcastle upon Tyne, language: English, abstract: The purpose of this report is to discuss the reasons behind the increased interest in Corporate Governance and Corporate Social Responsibility (CSR) in recent years and how Johnson & Johnson (J&J) utilizes the two concepts in its day-to-day business. First, the report gives an overview of Corporate Governance and CSR, and discusses the recent scandals in the corporate world. The second part focuses on J&J's Corporate Governance and CSR practices. The company communicates its Credo through its actions towards its customers, employees, communities and environment as well as its shareholders.