Viviane Glanz

Corporate Image

And its Impact prior to a Crisis

• Broschiertes Buch

Produktbeschreibung

The purpose of this book is to find out whether a favourable corporate image is important prior to a PR-crisis. The methodology is a critical review of the literature, as well as a description of how to put together, employ and analyse an interview and a questionnaire, which was distributed to students in England and Germany. The findings comprise the comparison of the results of the questionnaires and the answers of the interview with the literature. The favourable corporate image proves to be important prior to a crisis and a good relationship with the media should be built by the organisations in order to diminish the risk of moral panic. Three case studies show that the favourable corporate image and a good media management policy are valuable assets of a company, especially nowadays when bad news can be communicated rapidly by modern media tools, like the Internet.

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Produktdetails

• Verlag: AV Akademikerverlag
• Aufl.
• Seitenzahl: 112
• Erscheinungstermin: 2. April 2012
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 185g
• ISBN-13: 9783639397673
• ISBN-10: 3639397673
• Artikelnr.: 35434607

Autorenporträt

Viviane Glanz; finished Bachelor in Advertisingand Marketing at the University of Lincoln,England, in May 2006 and is currently doing herMSc in International Marketing Strategy, also atthe University of Lincoln. The expected date ofcompletion is October 2007