Marktplatzangebote
Ein Angebot für € 3,95 €
  • Broschiertes Buch

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an…mehr

Produktbeschreibung
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Table of contents:
Preface Table of Contents Introduction: The Challenges of Managing in a Network Economy Case #I-1 Li and Fung Internet Issues (A) (HBS #301-009) Module 1: Business Impacts Chapter 1: IT and Strategy Chapter 2: IT and Organization Chapter 3. Extending the Enterprise Chapter 4. Making the Case for IT Case #1-1 Charles Schwab in 2002 (HBS #803-070) Case #1-2 Learning from Leapfrog (HBS #804-062) Case #1-3 Wyndham International: Fostering High-Touch with High Tech (HBS #803-092) Case #1-4 Global Healthcare Exchange (HBS #804-002) Article #1-5 IT Doesn’t Matter with Letters to the Editor (HBR #3566) Module 2: Managing Networked Infrastructure and Operations Chapter 5. Understanding Internetworking Infrastructure Chapter 6. Assuring Reliable and Secure IT Services Chapter 7. Managing Diverse IT Infrastructures Case #2-1 CareGroup (HBS #303-097) Case #2-2 The iPremier Company: Denial of Service Attack (A) (HBS #601-114) Case #2-3 Ford Motor Company: Supply Chain Strategy ((HBS #699-198) Article #2-4 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR #98208) Case #2-5 Postgirot Bank and Provment AB: Managing the Cost of IT Operations (HBS #302-061) Module 3: Managing and Leading a Networked IT Organization Chapter 8. Organizing and Leading the IT Function Chapter 9. Managing IT Outsourcing Chapter 10. A Portfolio Approach to IT Projects Case #3-1 Cathay Pacific: Doing More with Less (HBS #303-106) Case #3-2 Royal Caribbean Cruises, Ltd. (HBS #304-019) Case #3-3 Rakuten (HBS #305-050) Case #3-4 Telecomunicacoes de São Paulo S.A. (Telesp) (HBS #804-149) Case #3-5 Outsourcing IT: The Global Landscape in 2004 (HBS #304-104) Conclusion: The Challenges of Managing in a Network Economy Revisited Case #C-1 UCB (HBS #304-096) Case #C-2 Enabling Business Strategy with IT at the World Bank (HBS #304-055) Annotated Bibliography Index
Autorenporträt
Robert Austin is Professor at Copenhagen Business School and Associate Professor at Harvard Business School, where he chairs the executive education program for CIOs.