Ekaterina Ostapenko

Corporate Media and Sport

Topical issues of hockey clubs' activity promotion in mass media

• Broschiertes Buch

Produktbeschreibung

The study was carried out at the Department of Foreign Journalism and Literature of the Institute of Journalism of the Belarusian State University under the guidance of Associate Professor Boris Leonidovich Zalessky. The paper studies thematic stratification of materials about the National Hockey League and the Pittsburgh Penguins club in corporate mass media. With the help of description and thematic differentiation of publications about the league, analysis of approaches of the corporate website to the issues of formation and development of the hockey club the state of work of the press service is considered. The difference in coverage of topical issues of the hockey club functioning in American and Belarusian corporate media is investigated, practical recommendations for improving the information component of the development of the Belarusian hockey club "Dynamo-Minsk" are elaborated.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 60
• Erscheinungstermin: 28. Februar 2025
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 107g
• ISBN-13: 9786208699864
• ISBN-10: 620869986X
• Artikelnr.: 73518636

Autorenporträt

Ekaterina Ostapenko. Estudante do Instituto de Jornalismo da Universidade Estatal da Bielorrússia. Especialidade "Jornalismo Internacional e Política". Nasceu em julho de 1995 na aldeia de Progress, região de Amur da Federação Russa. Interesses de investigação: relações internacionais contemporâneas, novos meios de comunicação social, meios de comunicação social na esfera do desporto.