This book offers an in-depth exploration of the field of corporate media production, from concept development through to the final stages of postproduction. Along the way, it explores all the technical, interpersonal and creative elements needed for a successful production.
This book offers an in-depth exploration of the field of corporate media production, from concept development through to the final stages of postproduction. Along the way, it explores all the technical, interpersonal and creative elements needed for a successful production.
Ray DiZazzo is an award-winning writer, producer and director with over 40 years of experience producing corporate media for large and small businesses and service organizations. He is President of DiZazzo Media, an independent media company that has created programs for large corporations such as J.D. Power and Associates, GTE and the United Way. In addition to his corporate media work, he writes on the subject and teaches aspiring students and professionals.
Inhaltsangabe
Preface and Acknowledgements Part 1: The Corporate Media Evolution 1. Change in Motion 2. The Value and Purpose of Corporate Media 3. The Key Players 4. Production People 5. A Production Overview Part 2: The Script 6. The Program Needs Analysis (PNA) 7. The Content Outline 8. The Creative Concept 9. The Treatment 10. The Script 11. Script Terminology 12. Dialogue and Narration 13. Structure and Transitions 14. A Screenplay Format Script Part 3: Preproduction: The Plan for Success 15. Preproduction Part 4: Production 16. Production Recording Formats, Equipment, Systems and Shooting Styles 17. A Day on Location and a Day in the Studio 18. Audio Production Part 5: The Director 19. The Director's Role 20. Human Aesthetics 21. Audiovisual Aesthetics 22. Technical Aesthetics 23. General Aesthetics 24. People Skills 25. Judgment Skills Part 6: Postproduction 26. A Postproduction Overview 27. Producer and Client Meetings 28. Why Evaluate? 29. The Future of Corporate Media Index
Preface and Acknowledgements Part 1: The Corporate Media Evolution 1. Change in Motion 2. The Value and Purpose of Corporate Media 3. The Key Players 4. Production People 5. A Production Overview Part 2: The Script 6. The Program Needs Analysis (PNA) 7. The Content Outline 8. The Creative Concept 9. The Treatment 10. The Script 11. Script Terminology 12. Dialogue and Narration 13. Structure and Transitions 14. A Screenplay Format Script Part 3: Preproduction: The Plan for Success 15. Preproduction Part 4: Production 16. Production Recording Formats, Equipment, Systems and Shooting Styles 17. A Day on Location and a Day in the Studio 18. Audio Production Part 5: The Director 19. The Director's Role 20. Human Aesthetics 21. Audiovisual Aesthetics 22. Technical Aesthetics 23. General Aesthetics 24. People Skills 25. Judgment Skills Part 6: Postproduction 26. A Postproduction Overview 27. Producer and Client Meetings 28. Why Evaluate? 29. The Future of Corporate Media Index
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