Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present

Herausgeber: Renn, Melissa; Jovanovich, Monica E.

• Broschiertes Buch

Produktbeschreibung

This interdisciplinary collection of case studies rethinks corporate patronage in the United States and reveals the central role corporations have played in shaping American culture. The case studies in this volume offers new methodologies and models for the subject of corporate patronage, going beyond the usual focus on corporate sponsorship and collecting to explore the complex organizational networks and motivations behind corporate commissions. Featuring chapters on Margaret Bourke-White, Julie Mehretu, Maxfield Parrish, Pablo Picasso, Diego Rivera, Eugene Savage, Millard Sheets, and Kehinde Wiley, as well as studies on Andrew Carnegie, Andrew Mellon, John D. Rockefeller Sr. and Jr., and Dorothy Shaver, and companies such as Herman Miller and Lord and Taylor, this book looks at a wide array of works, ranging from sculpture, photography, mosaics, and murals to advertisements, department store displays, sportswear, medical schools, and public libraries. It also contains an extensive bibliography on corporate patronage, art collections and exhibitions, sponsorship, and philanthropy in the United States.

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Produktdetails

• Contextualizing Art Markets
• Verlag: Bloomsbury Publishing PLC
• Seitenzahl: 304
• Erscheinungstermin: 8. April 2021
• Englisch
• Abmessung: 168mm x 553mm x 24mm
• Gewicht: 676g
• ISBN-13: 9781501377877
• ISBN-10: 1501377876
• Artikelnr.: 60744965

Autorenporträt

Monica E. Jovanovich is Assistant Professor of Art History, Golden West College, USA. Melissa Renn is Collections Manager, HBS Art and Artifacts Collection, Harvard Business School, USA.

Inhaltsangabe

List of Illustrations
Acknowledgments
Introduction
Beyond the Commercial: Corporate Patronage Reconsidered
Monica E. Jovanovich and Melissa Renn
Part I: Rethinking Corporate Patronage
Chapter 1: Corporate Patronage at the Crossroads: Situating Diego Rivera's
'Rockefeller Mural' Then and Now
Mary K. Coffey
Chapter 2: Maxfield Parrish's Creative Machinery for Transportation
Jennifer A. Greenhill
Chapter 3: Connections and Conflicts: Margaret Bourke-White's Corporate,
Commercial, and Documentary Photography
Mark Durden
Chapter 4: Incorporated Philanthropy: The General Education Board, Abraham
Flexner, and the Architecture of American Medical Schools in the Early
Twentieth Century
Katherine L. Carroll
Part II: From Tastemaking to Marketing: Corporate Patronage Networks
Chapter 5: The Corporate Person as Art Collector: Andrew Mellon's Capital
and the Origins of the National Gallery of Art
Seth Feman
Chapter 6: 'To live is to look and move forward': Lord and Taylor's 1928
Exposition of Modern Art and Design
Elizabeth McGoey
Chapter 7: Merchants, Manufacturers, and Museums: The Patronage Networks of
Modern Design in the United States, 1930s-1950s
Margaret Maile Petty
Chapter 8: Marketing Hawaii: Eugene F. Savage and the Matson Murals
(1938-1940)
Elizabeth B. Heuer
Part III: Corporate Commissions as Branding and Public Relations
Chapter 9: Civic Space and an Iconic Brand: Paradoxes of Corporate
Patronage in the Carnegie Library Phenomenon
Douglas Klahr
Chapter 10: Banking with Family in Postwar California: Howard Ahmanson, the
Millard Sheets Studio, and the Home Savings and Loan Commissions, 1953-1991
Adam Arenson
Chapter 11: Rusting Giant: U.S. Steel and the Promotional Material of
Sculpture
Alex J. Taylor
Chapter 12: From Bank Lobbies to Sportswear: Julie Mehretu, Kehinde Wiley,
and the Shift in Corporate Patronage in the Twenty-First Century
Daniel Haxall
Bibliography
List of Contributors