Corporate Political Behavior centers on why corporations do what they do in politics. The text draws upon insights from the author's forty years of government and political experience-insights placed within an operating framework grounded in the political science and strategic issue management disciplines.
Corporate Political Behavior centers on why corporations do what they do in politics. The text draws upon insights from the author's forty years of government and political experience-insights placed within an operating framework grounded in the political science and strategic issue management disciplines.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Robert Healy is a full-time professional lobbyist and part-time academic. He holds a Ph.D. in Political Science from the University of Pittsburgh. Healy is an Adjunct Professor of Political Science at American University where for the last 9 years he has taught a scheduled class on Corporations and Political Behavior-an upper-level undergraduate and graduate course. Healy also taught a Strategic Issue Management/Government Relations course in the MBA program at George Washington University's School of Business.
Inhaltsangabe
Introduction: Explaining Corporate Political Behavior three platforms. 1. Conditioner: The Governed Market System and its Boundaries. 2. Conditioner: Managers, Shareholders, and the Implicit Bargain. 3. Conditioner: Three Worlds and Three Firms. 4. Driver: Commercial Objectives goals and politics. 5. Driver: Competitive Political Advantage getting the corporate edge. 6. Driver: Corporate Political Culture the way we practice politics (or don't). 7. Driver: Corporate Political Leadership get 'er'done. 8. Enabler: Political Capital corporate accounting of a different kind. 9. Enabler: Political Reputation of a Firm the right "buzz". 10. Enabler: Political Money it's about the cash.11. Enabler: Corporate Political Clout illusive but real. 12. Political Positioning (1) the first four keys: policy, elections, aspirations, globalism. 13. Political Positioning (2) the fifth key: Mobilization political, issue, and advocacy management. 14. Political Positioning (3) strategies, objectives, and tactics. 15. Conclusion the enigma of corporate political behavior.
Introduction: Explaining Corporate Political Behavior three platforms. 1. Conditioner: The Governed Market System and its Boundaries. 2. Conditioner: Managers, Shareholders, and the Implicit Bargain. 3. Conditioner: Three Worlds and Three Firms. 4. Driver: Commercial Objectives goals and politics. 5. Driver: Competitive Political Advantage getting the corporate edge. 6. Driver: Corporate Political Culture the way we practice politics (or don't). 7. Driver: Corporate Political Leadership get 'er'done. 8. Enabler: Political Capital corporate accounting of a different kind. 9. Enabler: Political Reputation of a Firm the right "buzz". 10. Enabler: Political Money it's about the cash.11. Enabler: Corporate Political Clout illusive but real. 12. Political Positioning (1) the first four keys: policy, elections, aspirations, globalism. 13. Political Positioning (2) the fifth key: Mobilization political, issue, and advocacy management. 14. Political Positioning (3) strategies, objectives, and tactics. 15. Conclusion the enigma of corporate political behavior.
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