This volume examines the functions and responsibilities of the role of public affairs and explores approaches to dealing with the primary constituencies (interest groups, media, government). For students, scholars, and practitioners in public relations a
This volume examines the functions and responsibilities of the role of public affairs and explores approaches to dealing with the primary constituencies (interest groups, media, government). For students, scholars, and practitioners in public relations a
Contents: Preface. Part I: Introduction. An Overview of Corporate Public Affairs. Part II: Interest Group Strategies. Interest Group Strategies and Forms of Opinion Leader Communication. Conflict Resolution: Mediation and Negotiation. Part III: Media Strategies. Proactive Media Relations. Gaining Semicontrol Over the Media: Broadcast Appearances. Gaining Complete Control Over the Media: Advocacy Advertising. Holding the Media Accountable and Suing. Bypassing the News Media: Direct Communication. Part IV: Governmental Strategies. Direct Lobbying. Grassroots Lobbying. Electoral Activities. Litigation Communication. Part V: Dominance Versus Competition. Ascendancy of Corporate Power. Constructing a Competitive Political Marketplace. Heeding the Public Interest.
Contents: Preface. Part I: Introduction. An Overview of Corporate Public Affairs. Part II: Interest Group Strategies. Interest Group Strategies and Forms of Opinion Leader Communication. Conflict Resolution: Mediation and Negotiation. Part III: Media Strategies. Proactive Media Relations. Gaining Semicontrol Over the Media: Broadcast Appearances. Gaining Complete Control Over the Media: Advocacy Advertising. Holding the Media Accountable and Suing. Bypassing the News Media: Direct Communication. Part IV: Governmental Strategies. Direct Lobbying. Grassroots Lobbying. Electoral Activities. Litigation Communication. Part V: Dominance Versus Competition. Ascendancy of Corporate Power. Constructing a Competitive Political Marketplace. Heeding the Public Interest.
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