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Most books on allocating major corporate resources are written from just one viewpoint whether it be finance, strategy or behavioral science. Professor Tomkins argues that these important decisions obviously have multi-functional facets and implications. In this book he presents an integrated approach.

Produktbeschreibung
Most books on allocating major corporate resources are written from just one viewpoint whether it be finance, strategy or behavioral science. Professor Tomkins argues that these important decisions obviously have multi-functional facets and implications. In this book he presents an integrated approach.
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Autorenporträt
Cyril Tomkins is Professor of Accounting and Finance in the School of Management at the University of Bath.