David Grayson, Adrian Hodges

Corporate Social Opportunity!

Seven Steps to Make Corporate Social Responsibility Work for your Business

• Broschiertes Buch

Produktbeschreibung

This practical guide is designed to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations, and help them identify and prioritize between subsequent options and resulting business opportunities.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 390
• Erscheinungstermin: 1. Juli 2004
• Englisch
• Abmessung: 234mm x 150mm x 22mm
• Gewicht: 640g
• ISBN-13: 9781874719830
• ISBN-10: 1874719837
• Artikelnr.: 40155071

Autorenporträt

Adrian Hodges, David Grayson

Inhaltsangabe

How to use this book Introduction
Part I: From corporate social responsibility to corporate social
opportunity in seven steps
Step 1: Identifying the triggers
Step 2: Scoping what matters
Step 3: Making the business case
Step 4: Committing to action
Step 5: Integration and gathering resources
Step 6: Engaging stakeholders
Step 7: Measuring and reporting
Part II: Putting the seven steps into action: a worked example
Part II: Introduction
Step 1 in action: Identifying the triggers
Step 2 in action: Scoping what matters
Step 3 in action: Making the business case
Step 4 in action: Committing to action
Step 5 in action: Integration and gathering resources
Step 6 in action: Engaging stakeholders After the Management Retreat
Signposts