Marcus Grant / Joyce O'Connor (eds.)

Corporate Social Responsibility and Alcohol

The Need and Potential for Partnership
Herausgeber: Grant, Marcus; O'Connor, Joyce

• Gebundenes Buch

Produktbeschreibung

Increased scrutiny on the part of the general public, media, and government has warranted a reexamination of corporate responsibilities, standards of accountability, the company's role in its local and extended community, and its ethical position in our society and culture. Corporate Social Responsibility and Alcohol considers the basic values, ethics, policies and practices of a company's business. Particular attention will be paid to the alcohol beverage industry, and the many unique issues that are specific to this business, such as: responsible marketing, promotional, and advertising campaigns and strategies; the particular risks inherent in any alcoholic product; issues of abuse prevention & education; research; and legal and ethical aspects of alcohol. This will be the seventh volume in the ICAP Series on Alcohol in Society.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 236
• Erscheinungstermin: 1. Juni 2005
• Englisch
• Abmessung: 239mm x 159mm x 19mm
• Gewicht: 446g
• ISBN-13: 9780415949484
• ISBN-10: 0415949483
• Artikelnr.: 22171443

Autorenporträt

Grant, Marcus; O'Connor, Joyce

Inhaltsangabe

Grant
O'Connor
Introduction. Logan
O'Connor
Corporate Social Responsibility and Corporate Citizenship: Definitions
History and Issues. Orley
Corporate Social Responsibility and Product Safety: A Role for Public-private Partnership. Orley
Logan
Perspectives on Partnerships for Corporate Social Responsibility in the Beverage Alcohol Industry. Grant
Alcohol Policy Through Partnership: Is the Glass Half-empty or Half-full? Peele
Drinking Education: Minimizing Negatives or Optimizing Potential? Riley
Drinking it in: Findings of the Valencia Meeting on Marketing and Promotion of Alcohol to Young People. McAvoy
Mackenzie
Government Regulation
Corporate Responsibility and Personal Pleasure: A Public Health Perspective from New Zealand. Coors
Corporate Social Responsibility: A Context for Alcohol Policy. Orley
Corporate Social Responsibility in Practice Within the Beverage Alcohol Industry. Roche
Establishing Good Practice in Responsible Drinks Promotion: Illustrations of Good and Bad Practice from a Public Health Perspective. Burkitt
Are Alcohol Advertisers Drinking in the Last Chance Saloon? Britton
Setting the Standards for Responsible Consumer Marketing in Beverage Alcohol. Cressy
Gourovitch
Developing Solutions for Abusive Drinking on Campus: A Campus-Community-Industry Collaborative Model. Morgan
Approaches to Primary Prevention of Alcohol Misuse Among Young People. Houghton
Pedlow
Botha
Report on the Framework for Responsibility. Hannum
Conclusions.