Philipp Gaggl

Corporate Social Responsibility and sustainable production technologies

An analysis of the implementation in best practice companies in India and Japan

• Broschiertes Buch

Produktbeschreibung

Corporate Social Responsibility has in recent yearsexperienced a strong development from being seen as aPR and marketing tool, to the integrated managementconcept it is today.In this work the author analyses the implementationof the CSR concept into daily business operations andthe context to sustainable production technologies.As Asia is one of todays fast developing economicregions, the author focused his research on the twobest practice companies Tata Steel in India andToyota Motors in Japan. The core of this researchconsists of a thorough analysis of the companies CSRactivities andperformance, as well as of a closeexamination of the countries CSR perception,development and future trends. Local culture,leadership principles and performance indicators, aresome of the highlighted success factors of CSRimplementation. Potential for future research andconsulting is further discussed.The relevance of sustainability to productiontechnologies, the respective influence of localcultureand the extensive information on CSR theory,related concepts and instruments, make this work aunique reference to understand CSR and itsimplementation in a cultural context.

Produktdetails

• Verlag: VDM Verlag Dr. Müller
• Seitenzahl: 200
• Englisch
• Abmessung: 150mm x 220mm
• Gewicht: 274g
• ISBN-13: 9783639057737
• ISBN-10: 3639057732
• Artikelnr.: 25093251

Autorenporträt

Business and sustainability studies and CSR research in Austria,India and Japan. Conduction of a CSR strategy paper for a UnitedNations organization. Environment, health and safety consultantat DuPont de Nemours in Central Eastern Europe. Since 2008development of CSR and sustainability consulting atPricewaterhouseCoopers Austria.